Big whoops as QUIT scoops four awards for our new campaign ‘I Will Survive’ at the 2017 Kinsale Sharks Awards.

QUIT won Silver and Bronze in the Best International Film category, and Silver and Bronze in the Irish categories.

Amanda White from Nenagh, Co Tipperary, features in the new HSE QUIT campaign that uses real-life stories to encourage smokers to quit for good with help and support from QUIT.Directed by Steve Cope, the HSE’s ‘I Will Survive’ campaign celebrates the fact that for the first time ever there are more quitters than smokers in Ireland. The primary aim of this new phase of the QUIT campaign is to drive a sense of urgency, action and repeat action where necessary – it tells smokers why they should quit …… now.

The film features a cast, including some real life ex-smokers, who are in that moment of giving up, others are in a moment of truth around the effect smoking has had on their life; all are defiant in the face of cigarettes and the harm they do.  

QUIT launch photo

This film tells these stories using the words and music of Gloria Gaynor’s much loved song, ‘I Will Survive’. 

As we are aware, 23% of the Irish population are smokers with the highest number of smokers aged 25 to 34 year olds (33pc). Research shows that smokers know about the serious side effects of smoking and more than one in two (59%) are trying to, planning or thinking about quitting smoking.

The QUIT campaign highlights the momentum we now have in Ireland, and aims to make smokers feels that they can join the former smokers they know, and get can help to do it.

It shows the benefits of quitting while highlighting the range of free personalised supports available through the QUIT service. It also showcases peer to peer support around quitting by showing how it affects so many people within our communities and that so many have quit successfully.


If you or a loved one would like to QUIT, our trusted, proven QUIT service provides personalised, free, proven support by phone, face to face, email, SMS and live chat.

One to one intensive support with trained smoking cessation practitioners, combined with drug treatments has the highest success rates for people quitting smoking.

Face to face services are available from smoking cessation officers at 74 clinics across Ireland.QUIT today call 1800 201 203 or sign up for your QUITplan on www.quit.ie


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